Brand Guidelines for Baxter IP
We were commissioned by Baxter IP to revolutionize their entire new brand and website. Also tasked with building their website, which we co-worked on with another contractor.
Baxter IP over many years, had attempted to rebrand their company, though never been successful at improving their image. They were very adamant about steering from typical IP industry cliches light bulbs and sprouting plants.
We broke their 10 year curse, and successfully came up with a modern non clichéd brand, that clearly resembled everything they were looking for.
“Rob is brilliant in his ability to mesh design work with business needs. His first principles approach to our logo design included a wide range of really unique design work. We were able to choose a logo from this and then develop it further in a series of meetings.
I had been trying to improve on our last logo for more than 10 years so we are absolutely delighted with the result.
Accompanying the logo design, Rob gave us a full style guide and branding kit which is being used to refresh our firm’s collateral. As we have an in-house dev team, we gave Rob a partial instruction to develop design work for a first website draft to give us new ideas to work off. The design work of the new site was great and accorded perfectly to the style guide.”
Chris Baxter, Managing Director, Baxter IP
We help do good companies, do better:
and in turn, bring more joy and lightness to this world.