Corporate ID Design for Baxter IP

Logo

Infinite Innovation

Rapid Forward progression

IP Knowledge Bridge

Total custom font type creation. Representing Baxter IP’s promise to assist our clients in their continual innovation. We believe only the most innovative companies survive, and it is our promise to our clients to empower the infinite continuity of this innovation process.

– b & a – infinity symbol representing infinite innovation.

– (( – bridge between the right side of the a, representing Baxter IP providing the knowledge  bridge for global IP protection processes.

– -> – Arrow end represents continual forward progression and acceleration of innovation.

Logo key concepts -> 1. Continual innovation 2. Being on the bleeding edge of innovation. 3. Continual forward progression. 4. IP knowledge and implementation bridge 5. Accelerated innovation

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect baxter.Inc´s commitment to quality, consitency and style.

Logo Element

We broke their 10 year curse, and successfully came up with a modern non clichéd brand, that clearly resembled everything they were looking for.

Representing Baxter IP’s promise to assist our clients in their infinite innovation. We believe only the most innvotive companies survive, and it is our promise to our clients to empower the infinite continuity of this innovation process.

Continual innovation, being on the cutting edge of innovation, and continual forward movement. Through the use of the infinity between b, a and the x and the arrow created between the a and the x. Continually innovating, being on the cutting edge of innovation. Providing a bridge to assisting our clients through their continual innovating and protection practices.  

Symoblic of:

Continual innovation
Always progressing forwards
Accelerating innovation process
Accelerating the protection of our clients IP
Always improving
Baxter IP providing a safe bridge

Arrow becomes illegible and messy when small, full colouring the arrow makes the arrow much more defined when smaller.

Logo Clear Space & Minimum Sizes

To allow our logo to stand out, please do not place any objects such as graphics or text in the clear space.

The logo should always be legible. Never use it at sizes smaller than specified.

SCREEN

100 PX

35 MM

1.375 IN

Typography

Primary Typography

Secondary Typography

To allow our logo to stand out, please do not place any objects such as graphics or text in the clear space.

Typography

Minimalis & Modern

Color

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents.