Growth . Design

Take two note taking Apps in the app store, both with the exact same feature set, both of which technically work perfect, how do you know which one will win? 



The answer:

The one that adopts Growth.Design principles is ultimately will be the App that will win. Growth. Design defines Growth Design as:

“Growth design is a process at the intersection of 
growth (a scientific method to improve business metrics) and design (a human-centered process used to solve problems).”

Growth.Design is a never end pit of knowledge, complexity, information and understanding.

We will help you stand out from your competitors, by apply bleeding edge Growth Design principles to your application.

Open Parachute Onboarding

1~2: Instead of requiring users to sign up with email and password without even knowing whether or not they will like or continue with the platform, we suggest that they browse our content first, getting insights into the value of the platform, increasing users Psych (how happy users are at any point in time) with the Open Parachute platform, ultimately creating a learning plan for their child first.

1. Driving user conversions and validating a users email.
2. Provide feature personalization by 
creating custom lesson curriculums.
3~4: At this point, they would have realized the value of Open Parachute, have a positive Psych meter, we only then prompt them to create a password when they want to save their already created Study Plans. This approach reduces user churn while increasing sign-up rates.
3. Complete customized content creation.
4. Invite users to put in a password, only once users have seen value 
in the platform, and personalized.

Open Parachute has ove 17,000 Active Users delivering content to around 500,000 Students in Australia, Canada and the USA. Open Parachute deals with Governments in these countries and as such has Strict Security Requirements.

In the past year, Open Parachute has had:

  • 164,000 logins
  • 22,000 x 20 minute sessions
  • 21,000 hours spent on the platform
  • 54,000 Exit Tickets submitted by students
  • 25,000 Pre-Program Surveys Submitted
  • 233,000 Lessons Viewed

We help do good companies, do better:

UI/UX
Engineering
Web Development
Branding

and in turn, bring more joy and lightness to this world.

See case study

This is joi’s story:

Mission
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Who we work with
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We help
good companies,
do better
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UI/UX
Engineering
Web Development
Branding
Case Studies
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Contact
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Open Parachute is a do good company because:

Open Parachute has ove 17,000 Active Users delivering content to around 500,000 Students in Australia, Canada and the USA. 
Open Parachute is a team of clinical psychologists, program developers, educators, filmmakers and storytellers. Using our collective expertise, we create cutting-edge well-being programs using documentary films to engage and upskill students, parents and teachers in a way that has never been done before.

Helping good people navigate the difficult to manage dev landscape.